Interview Slow Motion Soundz

02/05/2010 | Interview by JB | Version française

Continued from page 2

A: Will the show money turn SMS into a profitable company?

C : We have real fans. We gonna take it back to merchandising. I'm not talking about clothing lines, but stuffs with the Slow Motion Soundz logo on it. Download the song to your phone type of stuff. We have fans who wanna be a part of what we do. The show money gonna be good, but we also have the access and the ability to still sell records online. After a year of grinding, being on the road oversees, people gonna wanna buy this next record, whether physical or digital.

A : Codie, you said that you had an outside job besides music. It's pretty rare to hear that from artists in general. What is you day job?

C : I work on the local Military base here in Huntsville. That is what drives the Huntsville economy so I am blessed to have that. I think it is rare to hear people say they have a job and do music. But why not say that? I think that hip hop is the only genre of music where people have to not want to be smart. But I think the tides are changing. Smart is the New Gangster.

How do you find a balance between your job and the music?

C: It boils down to understanding. My job is my grind. With or without music I have to provide for my family. If I sold dope I would still have to balance the streets and the studio. It's no different with working. I think that's how you have artist like G-Side who can rap and then get the same oooh and aaaws because they state they work in their rhymes. When [G-Side's] Kristmas stated he was a W2 boy I was sold on it instantly. There are so many people who listen to trap rap but don't trap. So that whole elements is for those people who work and their story. Kristmas coined that phrase, so props are due. It gave an identity to the cat that graduated from school, got a gig, taking care of his family, all from a paycheck. At the same time still respected in the hood. I think seeing this side of Black men will inspire others to possibly travel the road less traveled.

"Hip-hop is the only genre of music where people have to not want to be smart. But I think the tides are changing. Smart is the New Gangster. "

A: How long have you stayed in the army?

C: I served close to eight years. An old man at work told me I was going have to see at least one of the three ‘ary's in my life : the Penitentiary, the military or the cemetery. I chose the military. I had just had my first child, working in factories, and my life was headed nowhere fast. People close to me were getting killed and sent off to do time for what seemed to be longer stints in jail, so I did something different. The thing about the military is and was no cat walk. I know people get props for going to prison, but the military experience is just as compelling.

A: In what way did your experience in the army shape your vision for Slow Motion Soundz?

C: Great question. I think the first thing would be the team concept. You are nothing without a supporting cast. You can be out here thinking YOU are the one, but if a team of one comes through they going to shut down everything around them. I think you have some great solo artist out here, or a one man producer band, but when a team of people come through, it's more solid and concrete. Plus, when everybody is pulling together we don't have to work as hard. We just have to perform to our known ability. I think the second thing it did for my vision was to prove we can compete based on the culture of being from Huntsville. Going to different cultures, not changing me was a real factor. I took this music with me on the whole journey, riding to my first duty station listening to the making of Mata's first album in 2000,  listening to V.S.O.P. in a Humvee in the middle of Iraq 2003, or hearing the Hood Headliners album while playing dominoes in South Korea in 2005. As I was growing and seeing the world this music from Huntsville has been my soundtrack. Through the good times and bad times.

A: Right now, there is a lot of attention around artists like Yelawolf, G-Mane, G-Side and other up-and-coming Alabama artists. In your opinion, what are the things to do in the near future to solidify Huntsville position? And what are the mistakes to avoid?

C: Let me first start of by saying this. I see what's going on in Alabama. I see the Gump, Bham, Mobile, and all the places in between. Alabama is on fire right now. The question referred to Huntsville so I will answer in that context : Huntsville has to keep moving. If we don't keep moving we are done. I just got off Twitter seeing that Tam has just got her song added to radio. 6 Tre G is on 106 and Park. PRGz are signed to E1. Jackie Chain is moving. Ben Frank produced 'Ain't I' for Yung LA, so he's moving. G-Side is headed overseas to tour. The Block Beattaz stock is rising. G-Mane is grooming young talent like Bentley for their area. Another thing we have to do is go outside hip hop to find the talent in other realms to show we truly are a diverse city. The mistakes we need to avoid are not moving. So as long as we are moving we will grow. Another mistake will be if no one brings something to the table. If no one else can benefit but one person then we are in trouble. Every person I know in Huntsville has been featured on something Slow Motion Soundz has brought to the table. If we eating off one plate meaning one set of connects then we going to saturate ourselves. One more thing is the whole Alabama mind frame. The moment we forget the fire behind Bama, we lost.

A: How do you see you and Slow Motion Soundz ten years from now?

C: In ten years, I see us as a comfortable independent entity working on both major and indie levels. We have what it takes to maintain as an indie in the changing currents of time to lead the next ten years, based off a ten year foundation.

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